Redmond, Washington - Microsoft is betting it has a new way to win the wallets of consumers.
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Stuart Isett for The New York Times
Said Don Mattrick, head of Microsoft's interactive entertainment business, the console interaction with mobile devices.
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Microsoft Unveils New Xbox one
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The new game console from Microsoft, as shown to the press Tuesday.
Company on Tuesday introduced the new version of Xbox video games. Xbox was one of the few consumer Hits undeniable Microsoft of the past decade, a product that was not just a credible entry in the gaming business, but also a sign of innovation in the company car which is rarely seen as an innovative thinker.
"I think of the Xbox and Microsoft's accidental success," said James McQuivey, an analyst at Forrester Research, who added that Microsoft's connection may be formed with players from the current Xbox is "much deeper than any relationship with Microsoft has achieved ever before. "
The new console, the Xbox one, enter the market are very different from the previous one, and Xbox 360, entered for nearly eight years ago, when there was no iPad, and it was the smart phone consoles and handheld gaming devices were rudimentary at best.
Today, video games can be played almost anywhere, on any device, with the largest possible audience of friends online and without the help of an expensive gaming console.
It was a year or two rugged Microsoft's consumer efforts. Operating system software, Windows 8 and the surface of the tablet computing devices received a lukewarm reception from the public when it went on sale last fall.
The company's efforts have been ignored mobile phone to a large extent. Even Bing, an Internet search engine from Microsoft, has failed to close the wide gap with Google, the market leader.
Microsoft, though, we can see better results with the Xbox. However, it hopes that it can be re-emphasis on the living room as a place where people can still get the best gaming experience, complete with eye-popping graphics and innovative ways to control games. It is also a place that can be a Microsoft technology at the center of a home entertainment system and oppression through which people access to online video.
Microsoft has sold more than 76 million of the current incarnation of the device, and Xbox 360 worldwide, compared with almost 100 million Wii consoles from Nintendo and more than 70 million PlayStation 3s from Sony.
The company also controls what may be the most valuable in the gaming console, Xbox Live, a service on the Internet on a subscription basis with 48 million members who use it to play games against each other, and watching movies.
"You can do a lot of things on the phone and a lot of things on the tablets," said John Taylor, an analyst at Arcadia Investment. But, he said: "You can not do the same kinds of things on those devices" that you can on the TV screen.
Microsoft plans to develop their own original TV series live-action, which will be accessible through the Xbox. And this series will be available in partnership with director Steven Spielberg will be based on the popular Halo video game franchise.
The company is also working with the National Association of Football application development for the Xbox, which allows players to interact with their teams fantasy football while watching the game live.
In an interview, said Don A. Mattrick, head of Microsoft's interactive entertainment business, he recognized the growing appeal of mobile devices and games that Microsoft would strongly linked to smartphones and tablets in the experience of using the apparatus. Became most animated when talking about the new possibilities of the Xbox video programming providers.
"We're going to take the form of an experiment in one direction and pushed through a straw to where you can communicate back and make it interactive," said Mr. Mattrick.
Even if it is a wild success, and the new Xbox is likely to have a greater impact on consumer perception of it will on Microsoft's total sales. Xbox remains a small slice of the company's business, which is still dominated by sales of Windows, Office and other programs. Actress company's games department only 4 percent of its operating profit.
In a ceremony held in a carnival tent inside the campus for the companies, and Microsoft did not disclose the amount of the new system will cost or how publishing partners would charge for the games, which usually start at about $ 60 for game consoles high-end.
A key feature of the new Xbox, which is expected to reach store shelves in time for the holiday season, be a new generation of Kinect, the camera-based sensor to control the movement several years ago a partner Xbox 360. Will come Kenkt new with every Xbox one.
Retail sales have come traditional games under pressure in recent years as mobile devices such as iPhone and iPad have invaded their own interests with free games and low cost. While many of the players rejected those offers as inferior to console games, toys and although it tapped into a large audience of players who may never have played on the Xbox or Sony's PlayStation.
Action games can be used to shake. And decreased total U.S. retail sales of hardware and software for the game 25 percent to $ 495.2 million in April from $ 657.5 million in the previous year, according to estimates from NPD Group, a research firm. This figure does not include the sale of downloadable content via the Internet.
Alex St. John, a businessman who worked on the efforts of Microsoft's Xbox game before, says he is pessimistic about the prospects of playing keyboards.
"They're coming out with the latest and greatest stone tool," said Mr. St. John. "The new console that excel on the old console called the Apple iPad. This generation of kids like mobile gaming."
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